This is an example of Publix’s apparent effort to not only better present its products, but also to present more products.
Many new items have hit the shelves in recent months, including the tortellini pictured here. It’s frozen, and cooks in three minutes. Tastes great, too! My favorite of the new frozen pastas is this cheese-filled tortellini, but they also make ravioli. Both types of pasta come in cheese-filled and meat-filled varieties.
Notice the more traditional design on this one—certain types of products get a more refined treatment than others. The cookies from the last post, for example, had a clever bit of word-play featured on the front, and no product shot, whereas in this example we see a very formal product shot and no humor. My assumption is that this fits the product better, and therefore the target market. This package also utilizes the olive green accent color and serif typeface that appear on the dry pastas, likely to tie the complete line together.
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