who doesn’t like a good plate of fish sticks once in a while? it’s a throwback to childhood, a fast meal, something other than pasta (again).
these fish sticks are as good as they come, and their package isn’t too shabby either. a soft country blue bends around the top, and the traditional sans-serif typeface is used throughout (one of my favorites). they’ve separated the words in the product name with a space, though, which is less common. i prefer no space, but two colors, but hey—that’s just me.
product shots appear on multiple faces of the box—a nice touch. each photo is of course clean, simple, and set on the now-famous white background. seems to me like this particular product would have been a good candidate for the witty-phrase design, since it’s not exactly a fancy or serious food, but so far the frozen entrées don’t seem to utilize this technique.
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