Comments on: car popsicles! http://www.publixpackaging.com/2006/07/31/car-popsicles/ a tribute to the best branding campaign ever Wed, 08 Sep 2010 11:28:41 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Robert http://www.publixpackaging.com/2006/07/31/car-popsicles/comment-page-1/#comment-295 Robert Fri, 31 Aug 2007 03:17:45 +0000 http://www.publixpackaging.com/2006/07/31/car-popsicles/#comment-295 I rather like the emphasis on the adjective. As Karen W points out, the illustration makes it easy to identify what the product is, and emphasizing the type of product being sold ("junior," "light," etc.) makes it easier to avoid picking up the wrong thing and not noticing. I rather like the emphasis on the adjective. As Karen W points out, the illustration makes it easy to identify what the product is, and emphasizing the type of product being sold (”junior,” “light,” etc.) makes it easier to avoid picking up the wrong thing and not noticing.

]]> By: Karen W http://www.publixpackaging.com/2006/07/31/car-popsicles/comment-page-1/#comment-104 Karen W Sun, 11 Feb 2007 03:49:44 +0000 http://www.publixpackaging.com/2006/07/31/car-popsicles/#comment-104 I think that the Publix popsicles are probably some of my favorite food package designs ever. Even better than this box is the box for the banana popsicles. Also, I don't think emphasizing the 'Junior' is at all confusing. I think the image on the front is very appealing, and you can tell what is being sold. I wish I had bought a box of the banana popsicles, just to have the box. I don't live near a Publix, though. I'll have to wait until next time I'm in Florida. I think that the Publix popsicles are probably some of my favorite food package designs ever. Even better than this box is the box for the banana popsicles. Also, I don’t think emphasizing the ‘Junior’ is at all confusing. I think the image on the front is very appealing, and you can tell what is being sold.

I wish I had bought a box of the banana popsicles, just to have the box. I don’t live near a Publix, though. I’ll have to wait until next time I’m in Florida.

]]> By: David Gales http://www.publixpackaging.com/2006/07/31/car-popsicles/comment-page-1/#comment-5 David Gales Wed, 06 Sep 2006 01:57:59 +0000 http://www.publixpackaging.com/2006/07/31/car-popsicles/#comment-5 I agree with your quandry about the choice to emphasize "Junior" instead of the name of the product itself. Have you checked out the chocolate chips package? The first thing I noticed was that the chips in the illustration are red. My first thought was that it was a package of some sort of flavored chips . . . strawberry perhaps? Not a very appealing product in my mind. But upon closer inspection I realized they were regular old chocolate chips. Seems to me that the illustration on a package should enable you to identify the product with a quick glance. If I have to read the fine print to find out what's inside there's a high liklihood that I will just keep walking down the aisle. I agree with your quandry about the choice to emphasize “Junior” instead of the name of the product itself. Have you checked out the chocolate chips package? The first thing I noticed was that the chips in the illustration are red. My first thought was that it was a package of some sort of flavored chips . . . strawberry perhaps? Not a very appealing product in my mind. But upon closer inspection I realized they were regular old chocolate chips. Seems to me that the illustration on a package should enable you to identify the product with a quick glance. If I have to read the fine print to find out what’s inside there’s a high liklihood that I will just keep walking down the aisle.

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