Okay, this one drives me nuts. The design is great, obviously. It follows the style of the rest of the junk food / snack food products: A carefully arranged product shot reinforces the humorous tagline beneath the image.
However, I can’t get past the name. There’s a big red apostrophe! This indicates the crackers belong to a person named Cheddar Cheesy. I don’t think that’s what they meant…I suspect they were after a standard plural form of cheesy. Standard English rules dictate the plural of cheesy is cheesies. Not cheesy’s. Now, I know apostrophe rules and plural possessives can be tricky to master, but don’t they pay people to proofread?!
Come ON, Publix, please fix this one. It makes a grammar geek like me lose sleep.
I completely agree!! One of my biggest pet peeves is the improper use of apostrophes, quote marks, foot and inch marks.