publix introduced its revamped sour cream container a long time ago. Notice the drawing—this was an early technique, and they haven’t used it lately. The serif font used for emphasis is another date indicator. This is common among the dairy products, but most of the dairy products were redesigned early.
The color band changes depending on the specific product variety: the “light” version pictured here uses a blue band, others use a green band. In theory, this is a fantastic idea. I think it would be best to carry this practice across the dairy product line in the same way, though. For example, the cottage cheeses use a similar system, though in that case a green band represents the “light” version. Seems like customers might accidentally purchase the wrong variety after assuming the colors are consistent.
Also, this container gives us another example of emphasizing the adjective rather than the noun. (See the rant about popsicles.) I don’t understand the reasoning behind this decision…
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