let there be lightbulbs

Publix brought out these lightbulbs a while ago. They come in a number of varieties, and the packaging looks similar on each. Similar and sweet.

lightbulbsYou can tell at first glance that the design is one of the older ones: It’s a line drawing of the products. That was an earlier technique. They used a sans-serif font throughout, which is also a sign of its age. But the thing that really gives it away is that they used all capital letters—this is a dead giveaway.

Each variety features a different color, but a similar image. This is another example of featuring the adjective rather than the product, though in this case I think that works. “40 Watt” speaks to lightbulbs, but “Junior” could be anything. (See aforementioned rant.) Another great piece!

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