This is one of my favorites. It took a long time to switch over to the new design, but boy it looks better. It follows the same style common of most snack foods—a simple sans-serif-looking serif font for the big name, and a unique product shot with a witty saying below.
The house built from crackers is a great way of showing the product. It’s also a great setup for the tagline “Honey, I’m home.”
I’ve ranted before about using the descriptive word as the highlight, thus forcing shoppers to read the fine print to know what the product is. In this case, though, it works out well. “Honey Graham” probably is the best thing to highlight. Makes it easy to see at a glance that the box contains graham crackers. Odd, isn’t it? Not sure what the best method is overall. Consistency is typically key, but not in this case. Perhaps some rewriting is in order so that each product can be emphasized in the same manner.
Have you checked out Publix Hi-Tech Floss yet? It is good stuff whose performance rivals that of the expensive gore-tex brands. Nice, plain packaging too.
No, I don’t think I’ve tried that yet, but I’ll definitely be sure to!
I was inspired by your site, which I found via EmpiricalPolk….
http://panhandling.blogspot.com/2006/11/publixpackagingcom.html
Admin,
i’m a 5th generation Floridian and Tampa Native. this website makes me so happy.
i now live in California and am going through major withdrawls.
i love publix and want you to know this site made my day and even my week.
very cool - i hope publix is community oriented enough to allow this and not take action against it.
that would be a real shame.
keep up the good posts.