this little gem is my husband’s new favorite food (yep, that’s right, there’s a Mr. PublixPackaging now!). well, truly the vanilla flavor is his all-time fav, but the Publix I stopped at on my way home today was all out. Personally, though, i prefer the blueberry on the rare occasion that a yogurt mood strikes me.
the packaging design is an example of one of the first layouts we saw several years ago. it lacks the “punny” tagline, and instead relies upon a sketch of the item’s primary ingredient (in this case, a trio of blueberries). it’s also an example of Publix’s tendency to focus on the item’s descriptive word instead of the item name itself. i realize several very educated and experience people likely articulated a system long ago for choosing which words to highlight; i just don’t get it. in this case, i think i would have focused on yogurt — or maybe “blueberry yogurt” — and relied on consistency of design in the rest of the product line to immediately convey the rest.
