Comments for publix packaging

Comment on car popsicles! by Robert

Robert — Fri, 31 Aug 2007 03:17:45 +0000

I rather like the emphasis on the adjective. As Karen W points out, the illustration makes it easy to identify what the product is, and emphasizing the type of product being sold (”junior,” “light,” etc.) makes it easier to avoid picking up the wrong thing and not noticing.

Comment on pe-cans, not pe-cahns by Becca Kay

Becca Kay — Sat, 21 Apr 2007 21:15:48 +0000

I just found your site today, and let me say… this is great! I, too, am a big fan of the Publix packaging, and I’m glad that someone felt strongly enough to document all the wonderful ideas they’ve come up with.

Keep new pictures coming, please!

Comment on car popsicles! by Karen W

Karen W — Sun, 11 Feb 2007 03:49:44 +0000

I think that the Publix popsicles are probably some of my favorite food package designs ever. Even better than this box is the box for the banana popsicles. Also, I don’t think emphasizing the ‘Junior’ is at all confusing. I think the image on the front is very appealing, and you can tell what is being sold.

I wish I had bought a box of the banana popsicles, just to have the box. I don’t live near a Publix, though. I’ll have to wait until next time I’m in Florida.

Comment on pe-cans, not pe-cahns by Meghan Dornbrock

Meghan Dornbrock — Fri, 09 Feb 2007 01:47:56 +0000

I adore Publix packaging. They could sell me just about anything in that packaging - I’m hooked and I don’t plan on getting help.

I’m also legally-blind, so my shopping experience is a little different than the average Joe’s. A lot of the problems you point out in the packaging are great for me, whether that was the intent of those design choices or not.

For example, the chocolate chips. I love that they’re totally different colors, like a red and a brown rather than two different browns. I see the bright color stripe first, but to read a package better I usually have to pick it up. I’m not comfortable pawing through every item in the store, so I’m glad I can go “Oh, red bag!” I know I like the ground chuck, so rather than touching all the meat I look for blue, though blue for meat might seem an odd color.

It’s similar with the emphasized words. While a corn can that proclaims “NO SALT” might put you off, I know the yellow cans are corn. Now I just need to know what kind. And look, they’ve marked it in big letters for me! Great! On to peas!

Hope that makes the designs more bearable. Lie I said, I don’t know if that’s why they chose to do it, but it sure worked out great that way.

“CheddarCheesy’s”, however, is just plain irritating.

Comment on chips! by Joel

Joel — Mon, 22 Jan 2007 19:31:26 +0000

Nice site, please contact me.

Comment on creme-filled cookies by Michael

Michael — Thu, 04 Jan 2007 19:56:20 +0000

If you like the panda, you’ll love the tiger:
http://flickr.com/photos/lithoglyphic/261171806/

Comment on the crackers belonging to Cheddar Cheesy by Jesse

Jesse — Sun, 26 Nov 2006 19:17:31 +0000

I completely agree!! One of my biggest pet peeves is the improper use of apostrophes, quote marks, foot and inch marks.

Comment on chips! by Vivian

Vivian — Sun, 26 Nov 2006 19:11:13 +0000

Hi, neat site! I agree, chocolate chips, and all other packages if you ask me, should include the snipet of humor. I do like the way they are marketing with the new packaging, too; the other day I was impressed by the billboard in Tampa with the giant 3D pea cans. Clever, very clever.

Comment on graham cracker fun by W. Hutson

W. Hutson — Thu, 09 Nov 2006 23:29:28 +0000

Admin,

i’m a 5th generation Floridian and Tampa Native. this website makes me so happy.

i now live in California and am going through major withdrawls.

i love publix and want you to know this site made my day and even my week.

very cool - i hope publix is community oriented enough to allow this and not take action against it.

that would be a real shame.

keep up the good posts.

Comment on graham cracker fun by Panhandler

Panhandler — Thu, 09 Nov 2006 02:47:24 +0000

I was inspired by your site, which I found via EmpiricalPolk….

http://panhandling.blogspot.com/2006/11/publixpackagingcom.html