http://www.publixpackaging.com a tribute to the best branding campaign ever Sat, 17 Feb 2007 02:28:02 +0000 http://backend.userland.com/rss092 en Those nuts at Publix have done it again. Pecans, walnuts and sliced almonds are now available in a Publix baking aisle near you. The slogans are particularly witty, but that pesky "which word to highlight" issue pops up again. On the pecans, the line reads "Pecan-can." The white flood on the ... http://www.publixpackaging.com/2007/01/22/pe-cans-not-pe-cahns/ This is definitely a personal favorite. I hold a special place in my heart for chocolate, and especially chocolate chips. These semi-sweet morsels contribute to one of the best recipes ever created: chocolate chip cookies. Publix rolled out the new packaging on baking chips several months ago. With the new packaging ... http://www.publixpackaging.com/2006/11/10/chips/ The canned-food aisle got a makeover a few months ago. One or two cans came out at first, then all of the sudden everything was converted. And they look great. Publix had a pretty extensive line of canned vegetables already, so this is not one of the areas where we see ... http://www.publixpackaging.com/2006/11/10/veggies/ This is one of my favorites. It took a long time to switch over to the new design, but boy it looks better. It follows the same style common of most snack foods—a simple sans-serif-looking serif font for the big name, and a unique product shot with a witty saying ... http://www.publixpackaging.com/2006/10/30/graham-cracker-fun/ Publix brought out these lightbulbs a while ago. They come in a number of varieties, and the packaging looks similar on each. Similar and sweet. You can tell at first glance that the design is one of the older ones: It's a line drawing of the products. That was an earlier ... http://www.publixpackaging.com/2006/09/29/let-there-be-lightbulbs/ publix introduced its revamped sour cream container a long time ago. Notice the drawing—this was an early technique, and they haven’t used it lately. The serif font used for emphasis is another date indicator. This is common among the dairy products, but most of the dairy products were redesigned early. The ... http://www.publixpackaging.com/2006/09/17/sour-cream%e2%80%94a-classic/ Okay, this one drives me nuts. The design is great, obviously. It follows the style of the rest of the junk food / snack food products: A carefully arranged product shot reinforces the humorous tagline beneath the image. However, I can’t get past the name. There’s a big red apostrophe! This ... http://www.publixpackaging.com/2006/09/17/cheddarcheesy/ what's your favorite? orange. red. purple. the famous summertime treat of childhood has made its way to the shelves of publix. this is an interesting one, packaging-wise, too. product shots combined with color drawings turn the pops into speedy-looking cars that no child will want to turn down. the emphasized product ... http://www.publixpackaging.com/2006/07/31/car-popsicles/ i waited with great anticipation for this product. i happen to like vanilla wafers a lot, but when you buy the kind without the "v" it's pretty expensive. something like twice the price. yet at the same time, purchasing the store brand in its pre-redesigned package days wasn't all that ... http://www.publixpackaging.com/2006/07/28/mmmmmvanilla-wafers/ who doesn't like a good plate of fish sticks once in a while? it's a throwback to childhood, a fast meal, something other than pasta (again). these fish sticks are as good as they come, and their package isn't too shabby either. a soft country blue bends around the top, and ... http://www.publixpackaging.com/2006/07/28/fishy/